{"id":12399,"date":"2024-02-29T09:55:24","date_gmt":"2024-02-29T09:55:24","guid":{"rendered":"https:\/\/www.turizaminfo.hr\/?p=12399"},"modified":"2024-02-29T10:52:32","modified_gmt":"2024-02-29T10:52:32","slug":"valamar-najavio-nove-investicije","status":"publish","type":"post","link":"https:\/\/www.turizaminfo.hr\/old\/novosti\/valamar-najavio-nove-investicije\/","title":{"rendered":"Valamar najavio nove investicije"},"content":{"rendered":"\n

Usvojena je strategija poslovanja Valamara do 2026. godine koja uklju\u010duje izgradnju premium ljetovali\u0161ta Pical i Rab, nastavak podizanja kvalitete hotela i kampova, internacionalizaciju te ulaganje u projekte dru\u0161tveno odgovornog i odr\u017eivog turizma.<\/p>\n\n\n\n

Strategija razvoja poslovanja Valamara do 2026. godine<\/h4>\n\n\n\n

Strate\u0161ki ciljevi Valamara uklju\u010duju postizanje dvoznamenkastog godi\u0161njeg rasta poslovanja i vrijednosti poduze\u0107a. Ciljana operativna zarada (EBITDA) nakon provedbe strate\u0161kih inicijativa dose\u0107i \u0107e 150 milijuna eura. Predvi\u0111a se prosje\u010dni godi\u0161nji rast zarade od oko 11% u odnosu na 2022. godinu. Za naredni period ciljani dividendni prinos iznosi oko 4% za dioni\u010dare Valamara, a isplata dividende ovisit \u0107e o realizaciji godi\u0161njih poslovnih planova i tr\u017ei\u0161nih kretanja vrijednosti dionice.<\/p>\n\n\n\n

Planira se rast prihoda na 500 milijuna eura, od \u010dega se 50% ostvaruje izvan glavne turisti\u010dke sezone a \u010dak dvije tre\u0107ine prihoda dolazi od direktne prodaje. U planu je daljnje pobolj\u0161anje uvjeta rada, podizanje pla\u0107a s fokusom na \u0161to ve\u0107i broj radnih mjesta s cjelogodi\u0161njim primanjima (vi\u0161e od 50%) te zadr\u017eavanje lokalnih djelatnika (70%) i sezonaca povratnika (60%). <\/p>\n\n\n\n

Valamar \u0107e i dalje biti usmjeren na iznimno visoko zadovoljstvo gostiju (cilj kvalitete 89% i NPS 65) te na pove\u0107anje aktivne marketing baze podataka na 1,6 milijuna gostiju, od \u010dega je svaki tre\u0107i gost – gost povratnik. Nastavit \u0107e se s ulaganjima u podizanje kvalitete portfelja u cilju ostvarenja rasta prosje\u010dnih prihoda po smje\u0161tajnoj jedinici: u hotelima na 32.500 eura i kampovima na 12.200 eura.<\/p>\n\n\n\n

Nova strategija u fokus stavlja odmori\u0161ni turizam koji je dobar za destinacije, djelatnike, goste i lokalne zajednice, vode\u0107i brigu o stvaranju nove vrijednosti za investitore. <\/strong><\/p>\n\n\n\n

Valamar \u0107e nastaviti s ulaganjima u odr\u017eivi turizam i dru\u0161tveno odgovorno poslovanje, u obnovljive zelene izvore energije, upravljanje otpadom, lokalnu hranu i odr\u017eivost u lancu opskrbe. Posebna pa\u017enja posvetit \u0107e se nastavku razvoja javne turisti\u010dke infrastrukture dostupne svima, kao i unaprje\u0111enju kvalitete \u017eivota stanovnika u lokalnim zajednicama gdje Valamar posluje. Do 2026. godine Valamar planira dosegnuti zlatnu razinu ESG rejtinga i time u\u010dvrstiti poziciju lidera u razvoju odr\u017eivog turizma u Hrvatskoj.<\/p>\n\n\n\n

Najve\u0107a investicija u hrvatski turizam<\/strong><\/h4>\n\n\n\n

Prvi strate\u0161ki projekt u narednom periodu je nastavak ulaganja u Pical Resort<\/strong> u Pore\u010du, najve\u0107u investiciju u hrvatski turizam, vrijednu 139 milijuna eura. Hotel Pical biti \u0107e kategorije pet zvjezdica i raditi \u0107e cijelu godinu, imat \u0107e 513 smje\u0161tajnih jedinica, 10 tematskih restorana i barova, wellness centar, ure\u0111ene pla\u017ee i beach klubove, vanjske i unutarnje bazene te sadr\u017eaje za razli\u010dite oblike odmora. Za obitelji, Pical \u0107e nuditi edukativnu igraonicu Maro World na vi\u0161e od 1.200 m2, Maro klubove, dje\u010dja igrali\u0161ta te zabavni program namijenjen obiteljima. <\/p>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n

U ponudi \u0107e biti i niz sadr\u017eaja za aktivni odmor: novi Bike Center Parenzana, outdoor staze za tr\u010danje, sportovi na vodi te unutarnji 25-metarski bazen za plivanje. Svi sportski i zabavni sadr\u017eaji, unutarnji bazen, pla\u017ee, \u0161etnice i ostali rekreacijski sadr\u017eaji bit \u0107e otvoreni \u0161iroj javnosti, odnosno mo\u0107i \u0107e ih koristiti gosti, posjetitelji i lokalno stanovni\u0161tvo. Pical \u0107e predstaviti i jedan od najve\u0107ih kongresnih centara u Hrvatskoj s multifunkcionalnom dvoranom kapaciteta do 1.200 sudionika. Zavr\u0161etak radova predvi\u0111en je krajem 2025. godine, a pred-prodaja, zapo\u0161ljavanje i edukacija djelatnika zapo\u010det \u0107e ve\u0107 ove godine.<\/p>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n

Po\u010detak izgradnje premium ljetovali\u0161ta na otoku Rabu<\/strong><\/h4>\n\n\n\n

Drugi strate\u0161ki projekt je prva faza izgradnje Rab Resorta<\/strong> kategorije 4\/5 zvjezdica u Suhoj Punti, vrijedna 54 milijuna eura. Radovi \u0107e po\u010deti ove godine s planom otvaranja hotela na ljeto 2025. godine. Ljetovali\u0161te \u0107e \u010dvrsto pozicionirati otok Rab me\u0111u najbolje destinacije za obiteljski odmor na Jadranu. Rab Resort \u0107e nuditi all inclusive uslugu za obitelji, s bogatim sadr\u017eajima za djecu svih uzrasta na povr\u0161ini od 1.000 m2, uklju\u010duju\u0107i Maro Smart Play, Maro klub za djecu od 3 do 12 godina, multimedijski prostor, igraonice i dje\u010dje igrali\u0161te, kao i unutarnji te vanjske bazene. Prva faza investicije uklju\u010duje kompletnu rekonstrukciju svih 190 smje\u0161tajnih jedinica nekada\u0161njeg hotela Eva i izgradnju 24 novih obiteljskih soba.<\/p>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n

Strategija poslovanja Valamara do 2026. godine bit \u0107e detaljnije predstavljena investicijskoj javnosti nakon Glavne skup\u0161tine dioni\u010dara.<\/p>\n","protected":false},"excerpt":{"rendered":"

Do 2025. godine prema najavama bi trebala biti zavr\u0161ena najve\u0107a investicija u hrvatskom turizmu, zona Pical u Pore\u010du vrijedna 139 milijuna eura. To je velik korak naprijed prema cjelogodi\u0161njem poslovanju ne samo Valamara ve\u0107 i Istre, a paralelno \u0107e se graditi i Rab Resort kategorije 4\/5 zvjezdica u Suhoj Punti<\/p>\n","protected":false},"author":1,"featured_media":12404,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":"","footnotes":""},"categories":[45],"tags":[76,578,75,883],"class_list":["post-12399","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-novosti","tag-casopis-turizam-info","tag-investicije","tag-turizam-info","tag-valamar"],"gutentor_comment":0,"yoast_head":"\nValamar najavio nove investicije - Turizam info<\/title>\n<meta name=\"description\" content=\"Nove investicije Valamara uklju\u010duju izgradnju premium ljetovali\u0161ta Pical i Rab, nastavak podizanja kvalitete hotela i kampova te odr\u017eivost\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.turizaminfo.hr\/old\/novosti\/valamar-najavio-nove-investicije\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Valamar najavio nove investicije - 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