{"id":14333,"date":"2024-11-20T11:26:25","date_gmt":"2024-11-20T11:26:25","guid":{"rendered":"https:\/\/www.turizaminfo.hr\/?p=14333"},"modified":"2024-11-20T11:45:00","modified_gmt":"2024-11-20T11:45:00","slug":"rentlio-rediscover-2024-najvazniji-hotel-tech-dogadaj-za-industriju-turizma-i-hotelijerstva","status":"publish","type":"post","link":"https:\/\/www.turizaminfo.hr\/old\/dogadaji\/rentlio-rediscover-2024-najvazniji-hotel-tech-dogadaj-za-industriju-turizma-i-hotelijerstva\/","title":{"rendered":"Rentlio Rediscover 2024: Najva\u017eniji hotel-tech doga\u0111aj za industriju turizma i hotelijerstva"},"content":{"rendered":"\n

Vode\u0107i stru\u010dnjaci istaknuli su va\u017enost direktne prodaje kao najprofitabilnijeg kanala za hotele<\/strong>, ali i klju\u010dne izazove poput niskog ulaganja u tehnologiju. <\/p>\n\n\n\n

Marko Mi\u0161uli\u0107<\/strong>, CEO Rentlija, naglasio je da hrvatski hotelijeri ula\u017eu tek 3% prihoda u digitalizaciju, dok OTA platforme izdvajaju do 20%.<\/p>\n\n\n

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Konferencija je ponudila konkretne savjete o unaprje\u0111enju direktne prodaje<\/h4>\n\n\n\n

Elena Klouda<\/strong>, direktorica za mediteranska tr\u017ei\u0161ta iz The Hotels Networka, istaknula je da personalizacija sadr\u017eaja mo\u017ee pove\u0107ati prihode od direktne prodaje za \u010dak 50%, dok je Joana Pires Coelho<\/strong> iz PriceLabsa savjetovala hotelijere da prilikom kreiranja cjenovnih strategija uzmu u obzir i konkurenciju privatnih iznajmljiva\u010da.<\/p>\n\n\n\n

Panel rasprava \u201eWhat Modern Guests Expect?\u201c powered by Worldline istaknula je klju\u010dnu ulogu podataka u personalizaciji ponude i va\u017enost digitalizacije procesa poput online prijave gostiju, \u0161to \u0161tedi vrijeme osoblju i pobolj\u0161ava korisni\u010dko iskustvo.<\/p>\n\n\n

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Novost ove godine bio je format \u201eFireside Chat\u201c<\/strong>, gdje su partneri Rentlija poput Marvie Hotela i Infobipa podijelili prakti\u010dna iskustva s implementacijom novih tehnologija. <\/p>\n\n\n\n

Konferenciju je zaklju\u010dio Kre\u0161imir Drvar <\/strong>iz Laurisa, naglasiv\u0161i va\u017enost centralizacije komunikacije, automatizacije prodaje i naprednih marketin\u0161kih alata poput HubSpota.<\/p>\n\n\n\n

Rediscover 2024 podr\u017eali su partneri poput Infobipa, Worldlinea, Hoteze, PriceLabsa<\/strong> i Hrvatskog Telekoma<\/strong>, koji je bio i afterparty partner programa.<\/p>\n","protected":false},"excerpt":{"rendered":"

Tre\u0107e izdanje\u00a0Rentlio Rediscover konferencije, najva\u017enijeg tehnolo\u0161kog doga\u0111aja za hotelijerstvo i turizam, okupilo je vi\u0161e od 330 hotelijera, tehnolo\u0161kih lidera i stru\u010dnjaka hospitality industrije u Fortis Clubu, Falkensteiner Punta Skala resortu u Petr\u010danima.<\/p>\n","protected":false},"author":1,"featured_media":14341,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":"","footnotes":""},"categories":[46],"tags":[2241,1135,1462],"class_list":["post-14333","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dogadaji","tag-hotel-tech","tag-rentlio","tag-rentlio-rediscover"],"gutentor_comment":0,"yoast_head":"\nRentlio Rediscover 2024: Najva\u017eniji hotel-tech doga\u0111aj za industriju turizma i hotelijerstva - Turizam info<\/title>\n<meta name=\"description\" content=\"Vode\u0107i stru\u010dnjaci istaknuli su 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