{"id":14485,"date":"2024-12-06T09:02:29","date_gmt":"2024-12-06T09:02:29","guid":{"rendered":"https:\/\/www.turizaminfo.hr\/?p=14485"},"modified":"2025-01-27T14:08:51","modified_gmt":"2025-01-27T14:08:51","slug":"zleep-hoteli-koncept-sa-stvarnim-fokusom-na-cijenu-i-kvalitetu","status":"publish","type":"post","link":"https:\/\/www.turizaminfo.hr\/old\/novosti\/zleep-hoteli-koncept-sa-stvarnim-fokusom-na-cijenu-i-kvalitetu\/","title":{"rendered":"Zleep hoteli – koncept sa stvarnim fokusom na cijenu i kvalitetu"},"content":{"rendered":"\n

Posljednjih godina u hotelijerstvu svjedo\u010dimo velikom broju novih brendova. Gotovo sve hotelske kompanije izbacuju neku svoju varijantu posve\u0107enu modernim putnicima, s naglaskom na dizajn, iskustva i moderne tehnologije. Puno je tu rje\u0161enja koja sigurno nalaze svoju tr\u017ei\u0161nu ni\u0161u i ciljane kupce. No, da stvar jako dobro funkcionira i kada je sve vrlo jednostavno, dokazuje danski hotelski brend Zleep, koji hotelske standarde postavlja na principu \u201eback to basics\u201c.<\/p>\n\n\n\n

Hoteli bez komplikacija<\/h5>\n\n\n\n

Zleep hotele je 2003. godine osnovao Peter Haaber. Ideja brenda bila je da se ponuda brenda bazira na \u010detiri stvari koje je postavio kao standard: kvalitetan krevet, televizor s maksimalnim brojem svjetskih kanala, odli\u010dan Wi-Fi i dobar doru\u010dak. Po korektnoj i fer cijeni. Kad ka\u017eemo \u201efer cijeni\u201c, to zna\u010di da no\u0107enje s doru\u010dkom u dvokrevetnoj sobi u Zleep hotelu u centru Kopenhagena ko\u0161ta 127 eura. Za usporedbu, cijena u hotelima s tri i \u010detiri zvjezdice na istoj lokaciji je dvostruko vi\u0161a.<\/p>\n\n\n

\n
\"Zleep<\/figure><\/div>\n\n\n

Prvi je Zleep hotel otvoren u rujnu 2003. godine. Bio je to preure\u0111eni stara\u010dki dom s 93 sobe, a Haaber se kod preure\u0111enja nije zamarao konferencijskim sadr\u017eajima, bazenima ili wellnessom. \u017delio je ponuditi udobnost bez kompromisa, ali i bez prevelike filozofije. Tako ovi hoteli imaju ugodne barove ili lijepe terase, lobby u kojem se mo\u017ee raditi, no u njima ne\u0107ete na\u0107i razvikane restorane ili ekskluzivne barove.<\/p>\n\n\n\n

Misija Zleep hotela je osigurati gostima najbolju vrijednost za novac<\/strong><\/strong><\/h4><\/div><\/div>\n\n\n\n

Sjever Europe je tr\u017ei\u0161te koje je mo\u017eda pogodnije za razvoj ovakvog koncepta. No, da Haaber u svojoj filozofiji bio na dobrom putu, pokazalo se vrlo brzo. Tako je 2004. godine otvoren novi Zleep hotel na dodatnoj lokaciji, a do 2007. su ih imali sedam i pro\u0161irili se na Njema\u010dku, gdje je prvi Zleep hotel otvoren u Hamburgu.<\/p>\n\n\n

\n
\"\"
Peter Haaber je osnovao Zleep hotele 2003. godine<\/figcaption><\/figure><\/div>\n\n\n

Kriza 2009. godine je o\u010dekivano zaustavila daljnje \u0161irenje, no 2014. je tvrtka krenula dalje. Otvoreno je nekoliko novih Zleep hotela u Danskoj i uvedene su nove tehnologije. Od 2018. godine tako svi Zleep hoteli imaju najjednostavniji mogu\u0107i samostalni check-in putem Donya aparata koji je danas standard u Zleep hotelima. Poseban se fokus ve\u0107 tada po\u010deo stavljati i na odr\u017eivost koja je u to vrijeme bila tek u povojima. Primarno, ovo je bilo ostvareno kroz smanjenje upotrebe plastike te ponudu doru\u010dka u kojoj je vi\u0161e od 60 posto proizvoda organskog podrijetla.<\/p>\n\n\n\n

Jednostavan nordijski dizajn, udoban krevet i dobar doru\u010dak su glavni postulati Zleep brenda<\/strong><\/strong><\/h4><\/div><\/div>\n\n\n\n

Koncept svetog trojstva: dobar krevet, dobar Wi-Fi i dobar doru\u010dak pokazao se itekako uspje\u0161nim. Ovo najbolje potvr\u0111uju financijski podaci. Zleep hoteli su posebno ponosni na bruto dobit i profit po raspolo\u017eivoj sobi (RevPAR), pa iako javno ne objavljuju konkretne brojke, ka\u017eu kako su one vi\u0161e u usporedbi sa sli\u010dnim hotelima kao \u0161to su Holiday Inn Express, Premier Inn ili Hampton by Hilton.<\/p>\n\n\n

\n
\"\"<\/figure><\/div>\n\n\n
Financijski uspje\u0161an koncept<\/h5>\n\n\n\n

Od 2019. godine Zleep hoteli su u vlasni\u0161tvu Deutsche Hospitality grupe. Grupacija je u me\u0111uvremenu, 2020. godine postala dio kineske kompanije Huazhu Group. Oni u svojem portfelju, osim Zleep hotela, imaju i Steigenberger Hotels & Resorts, MAXX by Steigenberger, Jaz in the City i IntercityHotel.<\/p>\n\n\n\n

Akvizicija je dala novi kapital za daljnje \u0161irenje, pa je prvi Zleep hotel otvoren i u \u0160vedskoj te u Madridu. Posljednji hotel ovog brenda je otvoren u Pragu krajem pro\u0161le godine. Time je brojka ovih udobnih i povoljnih hotela zaokru\u017eena na 17. Najavljeno je i daljnje \u0161irenje prvenstveno u Europi, s jo\u0161 ve\u0107im naglaskom na odr\u017eivost. Ponajprije u samoj gradnji, smanjenju otpada i drugim ekolo\u0161kim praksama. Ove se godine otvaraju i prva dva hotela u \u0160vicarskoj, u Lausanni i Z\u00fcrichu.<\/p>\n\n\n

\n
\"\"<\/figure><\/div>\n\n\n

Peter Haaber, jo\u0161 uvijek na poziciji direktora kompanije, ka\u017ee kako \u0107e Zleep uvijek biti hoteli koji \u0107e nuditi funkcionalan smje\u0161taj. No neka vas premisa \u201efunkcionalan smje\u0161taj\u201c ovdje ne odvede na krivi put. Rije\u010d je o kvalitetnim hotelima, \u010diji je vlasnik jednostavno odlu\u010dio da ne\u0107e novac ulagati u \u010desto nepotrebne detalje. Ve\u0107 samo u one koji su gostima primarni, koje o\u010dekuju i cijene, a pritom njihova kvaliteta nije upitna, ve\u0107 \u2013 najbolja.<\/p>\n\n\n\n

Foto: Zleep hoteli<\/a><\/em><\/p>\n\n\n\n

Tekst objavljen u \u010dasopisu Turizam info 98 (ljeto 2024)<\/strong>.<\/p>\n\n\n\n

Ako \u017eelite redovito pratiti sli\u010dne teme i biti u tijeku s novostima iz svijeta turizma, pretplatite se na \u010dasopis ve\u0107 danas i osigurajte svoj primjerak na vrijeme.<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Danski hotelski brend Zleep se posebno posvetio vrijednosti za novac u hotelijerstvu i \u010dine to sjevernja\u010dki prakti\u010dno \u2013 fokus ponude je na kvalitetnom krevetu, dobrom doru\u010dku i udobnom skadinavskom dizajnu. Brend postoji od 2003. godine a danas u portfelju ima 17 hotela, najvi\u0161e u Skandinaviji te Njema\u010dkoj, Madridu i Pragu, a u sljede\u0107e dvije godine otvaraju novih \u0161est hotela<\/p>\n","protected":false},"author":1,"featured_media":14490,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":"","footnotes":""},"categories":[45],"tags":[2260,2258,2259],"class_list":["post-14485","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-novosti","tag-hotelski-brendovi","tag-zleep","tag-zleep-hoteli"],"gutentor_comment":0,"yoast_head":"\nZleep hoteli - koncept sa stvarnim fokusom na cijenu i kvalitetu - Turizam info<\/title>\n<meta name=\"description\" content=\"Donosimo sve o danskom hotelskom brendu Zleep, koji svoj koncept zasniva na vrijednosti za novac u hotelijerstvu\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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