{"id":15017,"date":"2025-02-11T09:20:50","date_gmt":"2025-02-11T09:20:50","guid":{"rendered":"https:\/\/www.turizaminfo.hr\/?p=15017"},"modified":"2025-02-11T10:20:13","modified_gmt":"2025-02-11T10:20:13","slug":"itb-berlin-2025-tehnologija-luksuz-i-zdravstveni-turizam-u-fokusu","status":"publish","type":"post","link":"https:\/\/www.turizaminfo.hr\/old\/dogadaji\/itb-berlin-2025-tehnologija-luksuz-i-zdravstveni-turizam-u-fokusu\/","title":{"rendered":"ITB Berlin 2025: Tehnologija, luksuz i zdravstveni turizam u fokusu"},"content":{"rendered":"\n

Hrvatska \u0107e se tradicionalno predstaviti na \u0161tandu Hrvatske turisti\u010dke zajednice, gdje \u0107e posjetitelji mo\u0107i saznati vi\u0161e o ponudi destinacija, hotelskih grupa i turisti\u010dkih agencija. No, ITB Berlin nije samo mjesto za promociju destinacija i nije mjesto gdje bi trebalo biti isklju\u010divo ako ovdje izla\u017eete \u2013 ovo je doga\u0111aj na kojem se vidi kamo ide industrija i koje inovacije dolaze. Dakle, ako se bavite turizmom, barem jednom u karijeri dobro posjetiti ovaj sajam \u2013 jer ovdje se zapravo napreciznije odre\u0111uju o\u010dekivanja za novu sezonu, ali i sve ono \u0161to vas o\u010dekuje u godinama pred nama.<\/p>\n\n\n\n

Tehnologija u fokusu: AI, automatizacija i pametna rje\u0161enja<\/strong><\/h4>\n\n\n\n

Segment\u00a0Travel Technology\u00a0<\/strong>igra va\u017enu ulogu na ITB Berlinu, s izlaga\u010dima iz vi\u0161e od 40 zemalja. U nekoliko izlo\u017ebenih hala predstavit \u0107e se napredna softverska rje\u0161enja za upravljanje hotelima, AI alati za optimizaciju poslovanja, rje\u0161enja za online pla\u0107anja i digitalizaciju procesa u ugostiteljstvu. Posebna pa\u017enja bit \u0107e posve\u0107ena inovacijama u housekeeping tehnologijama, sustavima za upravljanje rezervacijama i automatiziranim platformama za korisni\u010dku podr\u0161ku.<\/p>\n\n\n\n

Platforma\u00a0ITB Innovators<\/strong>, koja je pokrenuta 2023. godine, ove \u0107e godine predstaviti\u00a021 inovaciju. Me\u0111u inovacijama su AI sustavi za upravljanje prihodima hotela, virtualni asistenti i odr\u017eivi projekti u turizmu. Po prvi puta, odr\u017eat \u0107e se i\u00a0vo\u0111ene ture ITB Innovators\u00a0izlaga\u010dkim prostorom, omogu\u0107uju\u0107i posjetiteljima da se izravno upoznaju s najnovijim tehnolo\u0161kim rje\u0161enjima.<\/p>\n\n\n\n

Konferencijski program: ‘The Power of Transition lives here’<\/strong><\/h4>\n\n\n\n

Paralelno sa sajmom,\u00a0ITB Berlin Convention<\/strong>\u00a0donosi bogat program s preko\u00a0400 govornika\u00a0i\u00a017 tematskih smjerova. Kroz panel diskusije, keynote predavanja i radionice, profesionalci \u0107e imati priliku saznati vi\u0161e o budu\u0107nosti luksuznog turizma, utjecaju umjetne inteligencije, odr\u017eivom poslovanju i digitalnim strategijama destinacija.<\/p>\n\n\n\n

Me\u0111u istaknutim govornicima nalazi se Douglas Quinby<\/strong>, CEO Arivala, s prezentacijom ‘The Future of Travel Experiences’<\/strong>. Tako\u0111er, poseban fokus bit \u0107e na utjecaju umjetne inteligencije na turizam kroz panel ‘Welcome to our New Digital Employees: How AI Supports a Human Company Structure’<\/strong>, koji \u0107e moderirati Mary Li<\/strong>, osniva\u010dica i CEO Atlasa.<\/p>\n\n\n\n

Panel ‘Demographic Changes \u2013 New Concepts in Health Tourism and Longevity’ okupit \u0107e stru\u010dnjake poput Olge Gon\u010darove (CEO, Lithuania Travel) i Martina Plach\u00fdja (CEO, Royal Spa), koji \u0107e raspravljati o inovativnim pristupima u zdravstvenom turizmu i dugovje\u010dnosti.<\/p>\n\n\n\n

Medical & Health Tourism: Rastu\u0107i segment u posebnoj hali<\/strong><\/h4>\n\n\n\n

Ove godine\u00a0Medical & Health Tourism\u00a0segment dobiva posebnu halu, \u0161to potvr\u0111uje njegov sve ve\u0107i zna\u010daj u globalnoj turisti\u010dkoj industriji. Ovaj sektor bilje\u017ei sna\u017ean rast, a ITB Berlin \u0107e predstaviti inovacije u podru\u010dju medicinskog i wellness turizma,. Uklju\u010diti \u0107e i nove pristupe dugovje\u010dnosti, preventivnoj medicini i integraciji wellnessa u vrhunske turisti\u010dke ponude.\u00a0<\/p>\n\n\n\n

Home of Luxury<\/strong><\/h4>\n\n\n\n

Program uklju\u010duje stru\u010dne panele i prezentacije vode\u0107ih globalnih stru\u010dnjaka. Posjetiteljima pru\u017ea priliku za direktan uvid u aktualne i nadolaze\u0107e trendove ovog brzo rastu\u0107eg segmenta. Segment\u00a0Home of Luxury posve\u0107en premium putovanjima i brendovima, ove se godine seli na novu lokaciju,\u00a0Palais am Funkturm<\/strong>. Ovaj ekskluzivan prostor dizajniran je za poslovne sastanke i umre\u017eavanje luksuznih hotelijera, premium agencija i kupaca visoke kategorije. ITB Berlin \u0107e kroz ovaj segment predstaviti kako se luksuzni turizam razvija kroz personalizirane usluge, odr\u017eivost i nove tehnologije. Uz prilike za poslovnu suradnju, program uklju\u010duje ekskluzivne prezentacije, networking doga\u0111aje i panele na kojima \u0107e se govoriti o budu\u0107nosti vrhunskih putovanja.<\/p>\n\n\n\n

Zemlja partner ove godine po prvi put je\u00a0Albanija<\/strong>. Kroz svoju prezentaciju pokazati \u0107e sna\u017ean razvoj u turizmu i nove investicijske projekte. Albanija je u 2024. godini zabilje\u017eila rekordan rast broja turista, \u0161to se pripisuje kombinaciji pristupa\u010dnih cijena, netaknute prirode i bogate kulturne ba\u0161tine. ITB Berlin \u0107e zato biti dobra prilika za vidjeti koje su njihovi planovi za 2025. godinu.<\/p>\n\n\n\n

Vi\u0161e informacija o sajmu prona\u0111ite na slu\u017ebenoj stranici.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

ITB Berlin, jedan od najva\u017enijih svjetskih sajmova za turizam, odr\u017eat \u0107e se od\u00a04. do 6. o\u017eujka 2025.\u00a0na sajamskom prostoru Messe Berlin. Ovaj B2B doga\u0111aj okuplja vode\u0107e svjetske izlaga\u010de iz turisti\u010dkog sektora, pru\u017ea priliku za umre\u017eavanje i donosi uvid u najnovije trendove koji oblikuju budu\u0107nost industrije putovanja.\u00a0<\/p>\n","protected":false},"author":1,"featured_media":15018,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":"","footnotes":""},"categories":[46],"tags":[2337,1255,1254,2336,418],"class_list":["post-15017","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dogadaji","tag-b2b","tag-itb","tag-itb-berlin","tag-messe","tag-sajam"],"gutentor_comment":0,"yoast_head":"\nITB Berlin 2025: Tehnologija, luksuz i zdravstveni turizam u fokusu - Turizam info<\/title>\n<meta name=\"description\" content=\"ITB Berlin nije samo mjesto za promociju destinacija \u2013 ovo je doga\u0111aj na kojem se vidi kamo ide industrija i koje inovacije dolaze\" \/>\n<meta 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